You may be wondering, “Why is my Plastic Surgeon writing a book about online marketing?” When I started Tannan Plastic Surgery, I knew how I wanted my practice to look and feel online, but I didn’t know how to do it. I knew I wanted it to be authentically me and most of all, useful for my patients.
I looked around for books and resources for how to launch and grow a medical practice. After searching extensively, I realized there was no such thing. I pieced it together from various resources, lessons learned, and experts in the field (including my co-author, Karen Horton, MD). After sharing my lessons learned with colleagues in Medicine, Dentistry and Physical Therapy, the need for this book became crystal clear. That’s why I decided to write Pillars of Practice.